Codes and Conventions of newspaper ads

Before starting to create our own newspaper ad, we firstly had to look into the codes and conventions of newspaper adverts in order to make sure it fits in with the codes and conventions of a channel 4 advert.

Here are some examples I looked at:

-The information always has boxes around the text, normally in either black or white depending if the text is black or white. This makes the name and time of the programme stand out more. The text is also often put in the bottom left corner of the poster.

-The channel four logo is always positioned in the same place, which is on the right hand side in the middle. The logo is also normally in either black or white depending on the color of the background.

-Channel four also have their own text which they use for everything, this is copyrighted and cannot be found anywhere.  So this means that we will not be able to get exactly the same text, but instead we will try and get a very similar one.

-There is normally one main image used in the poster, this image has to give an idea of what the show is going to be about. This is so that it does not get too confusing but helps to show the viewer what the programme is about.

-Simple Grapics- Normally only simple, bland graphics are used on the posters.

-Programme Name- The name of the show is normally put in the bottom left hand corner of the image.